Privacy Policy
Last updated May 29, 2026
Important information and who we are
This privacy policy gives you information about how Jigcar Ltd collects and uses your personal data through your use of this website and our associated services, including any data you may provide when you interact with Jigcar (for example, visiting our website, requesting a demo, subscribing to marketing, applying for a role).
Our services are not intended for children and we do not knowingly collect data relating to children. We also do not collect sensitive personal data.
Controller
Jigcar Ltd (company number 14666663), whose registered office is at 25 Wilton Road, London SW1V 1LW, is the data controller and responsible for the processing of your personal data (collectively referred to as "Jigcar", "we", "us" or "our" in this privacy policy). Where Jigcar processes your personal data through our transport management platform on behalf of one of our customers (for example, where you are a driver, a member of dealership staff, or an end customer of a dealership whose vehicle movement is coordinated through the platform), Jigcar processes your personal data as a data processor on behalf of that customer. The customer is the controller of your personal data and is responsible for providing you with its own privacy policy covering that processing. This privacy policy does not cover that processing.
If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the information set out in the contact details section below.
The types of personal data we collect about you
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as shown below.
Identity Data includes first name and last name, and (where relevant) job title, and employer.
Contact Data includes email address, telephone number, and postal address.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
Profile Data includes your interests, preferences, feedback and survey responses.
Usage Data includes information about how you interact with and use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data by registering on our website or by corresponding with us by post, phone, email or otherwise.
Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy [Insert link to cookie policy] for further details.
Third parties or publicly available sources. We may receive personal data about you from: (i) third-party B2B contact database providers and publicly available sources (such as LinkedIn) used to support our outbound sales prospecting; and (ii) other professional sources (for example, recruitment agencies in the context of hiring).
How we use your personal data
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
The following table describes the ways we plan to process the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Purpose/Use
Type of data
Legal basis
To register you as a new potential customer
(a) Identity
(b) Contact
(a) Necessary for our legitimate interests (to run our business and respond to requests for demos).
To manage our relationship with you which will include:
(a) Notifying you about material changes to our terms or privacy policy
(b) Dealing with your requests, complaints and queries
(a) Identity
(b) Contact
(c) Profile
(d)Marketing and Communications
(a) Necessary to comply with a legal obligation
(b) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing
(a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To send you relevant marketing communications and make personalised suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
(a) Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business)
(b) Consent, having obtained your prior consent to receiving direct marketing communications
To carry out market research through your voluntary participation in surveys
(a) Identity
(b) Contact
(c) Usage
Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).
Direct marketing
During the process on our website when your personal data is collected, you may be asked to confirm whether you wish to receive direct marketing communications from us by email.
We also conduct outbound business-to-business marketing to corporate contacts (for example, by email, LinkedIn outreach and telephone), in reliance on our legitimate interests under UK GDPR and the business-to-business exemption and soft opt-in under the Privacy and Electronic Communications Regulations (PECR). All outbound marketing emails clearly identify Jigcar as the sender, provide a simple unsubscribe link, and explain the legal basis for the communication. Recipients who unsubscribe are added to a suppression list and are not contacted again for marketing purposes.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications.
Opting out of marketing
You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.
Cookies
Disclosures of your personal data
In connection with the processing set out above, we may share your personal data where necessary with the following third parties.
External Third Parties that provide services to us to enable us to operate our business (for example, currently, our cloud hosting provider Amazon Web Services (UK), our observability provider Datadog (UK), our financial administration provider Xero (UK/EU), our internal collaboration providers Google Workspace and Slack, our professional advisers, and similar service providers).
Regulatory or law enforcement bodies where required by law. We do not sell your personal data and do not share it for the marketing purposes of unrelated third parties.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International transfers and data security
We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.
The categories of recipient established outside the UK currently include: internal productivity tools (such as Google Workspace and Slack). Where applicable, transfers are made under the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or the relevant provider’s adequacy mechanisms, and each provider’s standard Data Processing Addendum is in place.
Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that appropriate legal safeguards are in place.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see details below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Your legal rights
You have a number of rights under data protection laws in relation to your personal data.
You have the right to:
Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
If you want us to establish the data's accuracy;
Where our use of the data is unlawful but you do not want us to erase it;
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us.
Contact details
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:
Email address: privacy@jigcar.com
Postal address: Jigcar Ltd, 25 Wilton Road, London SW1V 1LW, United Kingdom (marked for the attention of Rupert Wood, Co-Founder & Chief Product Officer)
