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Apr 27, 2026

Barretts of Canterbury reduces trade plate costs by 21% with Jigcar

Rupert Wood

Barretts of Canterbury achieves 21% cut in Q1 trade plate driver costs using Jigcar’s centralised transport movement platform

Barretts of Canterbury has significantly reduced the time and cost spent moving vehicles across its business in Q1, following the implementation of a centralised automated vehicle movement service by Jigcar.

The platform achieved the savings by optimising internal trade plate drivers, resulting in average vehicle movements per shift improving from 5.5 to 7.7 for the quarter, achieving a 21% cost reduction for each movement.

The family-owned multi-franchise group, which operates 10 sites across Kent, achieved average movement times of 0.6 days per vehicle, significantly outperforming the industry norm of three days.

Jigcar’s AI-powered Transport Management System (TMS) digitised the planning, optimisation and management of the group’s retail, fleet and recovery operations as well as its bespoke JLR collection and delivery services.

Barry O’Donoghue, Franchise Director at Barretts of Canterbury, said:

“The Jigcar platform has enabled us to drive down costs per movement across the group and achieve further savings by using internal trade plate drivers for all our vehicle movements. 

“By adopting a centralised management model, we can now see exactly what every movement costs, where inefficiencies are and how to plan better.

“This data enables us to make informed decisions about team structure, driver numbers and when cars should move.

“With the March plate-change driving a spike in vehicle movements, the platform delivered improved efficiencies and significant bottom line savings.”

Elliott Perks, CEO & Co-Founder, Jigcar, said:

“Barretts of Canterbury is a great example of what happens when a dealer group takes control of its transport needs and has full centralised cost visibility.

“By utilising internal drivers the business is now achieving same-day movement times and has a foundation to use the platform to further optimise its transportation needs.”



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